Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and forget it” is real. But if you want to stretch every dollar, automation needs a thoughtful human touch. Here’s how [...]
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If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the good news is that the process is not as complicated as most people think. You do not need advanced SEO knowledge. This guide covers [...]
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If you have ever asked things like: “How much does SEO cost?” “How much should I pay for SEO services?” “How much do SEO freelancers, agencies, or consultants charge?” you are in the right place. In this post I will walk you through: ✅ What real world SEO costs look like ✅ What drives [...]
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Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly. At Search Engine People, we audit hundreds of paid search accounts every year to uncover what’s working and what’s wasting budget. Here’s a practical framework you can use to audit your own Google [...]
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When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not exactly. Clicks are only part of the story. They measure activity, not results. A thousand clicks from [...]
The post Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads appeared first on Search Engine People.
Introduction AI search engines like Google’s AI Mode (Powered by Gemini), ChatGPT, and Perplexity are transforming how people discover information. They blend traditional search results with AI-generated summaries, citations, and contextual answers, meaning that what used to be an SEO strategy for “10 blue links” now needs to perform in two layers of visibility: [...]
The post How to Adjust Your Existing SEO Strategy to Work with AI Search Engines appeared first on Search Engine People.
AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered across Google, social platforms, ads, and AI tools, making the customer [...]
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