Is ChatGPT the New Digital Word of Mouth?

  At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth.  Word of mouth has always been our favourite channel.  Why?  When someone comes to us through a referral or word of mouth, we're often the only agency at the table. More importantly, trust has [...]

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AI Optimization: The 4 Core Areas Brands Need to Win in AI Search

Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: ranking well is no longer the only goal. Brands also need to be mentioned, cited, recommended, and accurately represented by [...]

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Search Engine People is now offering ChatGPT Ads management services.

The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the most interesting features is the ad group setup. Similar to Google Performance Max, advertisers can target using keywords or broader topics and let the [...]

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Traditional Search Engines Rank Websites. LLMs Rank Brands

For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, anchor text, and domain authority (which, for a while, felt like the only factors that mattered). [...]

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Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People

Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in traditional search engines. These systems track rankings, visibility across the “10 blue links,” and keyword performance at scale. With the rise of AI driven search [...]

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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also be inverted to show marketing cost as % of sales. ROAS is incomplete because it ignores critical costs and [...]

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The “Buy” Button is Here: Demystifying Google’s Universal Commerce Protocol (UCP)

For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or curate a wardrobe, only to be handed a list of links. The final, crucial step “the purchase" always required [...]

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