Search Engine People recently brought our team together for our 2026 Town Hall. The Town Hall gave us an opportunity to step away from the day-to-day, connect as a team, and talk about the changing digital marketing landscape, the growing impact of AI, and how we continue evolving to better serve our clients. As [...]
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This year marks a very special milestone for Search Engine People: 25 years in business. We recently had the opportunity to celebrate our 25th anniversary with our team, friends, partners and members of our local community. We were especially honoured to welcome Pickering Mayor Kevin Ashe, who joined us in recognizing this important milestone. [...]
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At its core, franchise SEO isn’t fundamentally different from traditional SEO. A franchise may have one website with dedicated pages for each location or separate websites for individual franchisees. Either way, the fundamentals remain the same: technical SEO, content, authority, local optimization and a modern CMS. What makes franchise marketing different is the scale [...]
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At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has always been our favourite channel. Why? When someone comes to us through a referral or word of mouth, we're often the only agency at the table. More importantly, trust has [...]
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Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: ranking well is no longer the only goal. Brands also need to be mentioned, cited, recommended, and accurately represented by [...]
The post AI Optimization: The 4 Core Areas Brands Need to Win in AI Search appeared first on Search Engine People.
The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the most interesting features is the ad group setup. Similar to Google Performance Max, advertisers can target using keywords or broader topics and let the [...]
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For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, anchor text, and domain authority (which, for a while, felt like the only factors that mattered). [...]
The post Traditional Search Engines Rank Websites. LLMs Rank Brands appeared first on Search Engine People.
