Is ChatGPT the New Digital Word of Mouth?

  At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth.  Word of mouth has always been our favourite channel.  Why?  When someone comes to us through a referral or word of mouth, we're often the only agency at the table. More importantly, trust has [...]

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AI Optimization: The 4 Core Areas Brands Need to Win in AI Search

Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: ranking well is no longer the only goal. Brands also need to be mentioned, cited, recommended, and accurately represented by [...]

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Search Engine People is now offering ChatGPT Ads management services.

The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the most interesting features is the ad group setup. Similar to Google Performance Max, advertisers can target using keywords or broader topics and let the [...]

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Traditional Search Engines Rank Websites. LLMs Rank Brands

For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, anchor text, and domain authority (which, for a while, felt like the only factors that mattered). [...]

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Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People

Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in traditional search engines. These systems track rankings, visibility across the “10 blue links,” and keyword performance at scale. With the rise of AI driven search [...]

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How AI Is Changing the Way We Get Things Done

The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, many digital tasks have still required a fair amount of skill. Take Excel, for example, unlocking its full potential typically [...]

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Winning with Google Ads in an AI-Driven World

Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As a result, campaign managers must make two key adjustments: Spend less time making manual tweaks within [...]

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Improve your marketing campaign(s) ROI and Lead Quality using a CRM

A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract.   A CRM will map each stage of the customer journey – from first point of contact through qualification and negotiation [...]

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Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience

Reliable. Scalable. Trusted. The Proven Leader in Website Platforms. There’s no shortage of content management systems vying for your attention, but when it comes to search performance, speed, and flexibility, nothing rivals the self-hosted version of WordPress. It’s open-source, endlessly customizable, and completely in your control—run on your own hosting, your domain, and your [...]

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Two Decades of Google Ads: How the Platform Has Evolved Since 2003

When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just 350 advertisers. Fast forward to today, Google Ads is a cornerstone of digital marketing, used by millions of businesses [...]

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8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget

In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets.  The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital marketing strategy and optimize the resources you already have to maximize your return on investment (ROI). At Search [...]

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Made in Canada and Trade Wars in the Eyes of Search Engines

“Made in Canada” has become one of the most searched terms in the past two months. Some economic environments significantly impact customer behaviour, and we are seeing that on display now. People want to be able to show support for their neighbours and local companies and this trend is expected to continue into the [...]

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How To Optimize Google Ads For High-intent Search Queries

Optimizing Google ads for high-intent search queries in this ever evolving digital landscape has become crucial to generate better quality traffic & improve conversion rates at a macro level. The high-intent search queries enable a user to take specific action, whether a product purchase, signing up as a lead, or requesting information. By strategically optimizing [...]

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Tariffs, Economic Uncertainty, and How Businesses Can Adapt

The global economy is experiencing significant challenges and uncertainties. Many countries are implementing tariffs and other trade measures in an effort to support domestic industries. However, the economic implications of these policies are complex. Understanding Tariffs and Their Impact 1) Who Pays for Tariffs? Tariffs are taxes imposed on imported goods—but they are ultimately paid [...]

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Choosing the Best SEO Agency: 7 Essential Steps for Your Business

Businesses depend on search engine optimization (SEO) to improve online visibility and growth. However, selecting the right SEO agency can be challenging. According to a study by Backlinko, 75% of users never scroll past the first page of search results, making SEO a key factor in business success. Without proper optimization, businesses risk losing potential [...]

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22 Simple AI Prompts for Search Engine Optimization (SEO)

The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get the best results from any AI tool and help organize your AI and SEO efforts in 2025 and [...]

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How to Drive More High-Quality Leads with Google Ads: A Full Guide

Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the key to success isn’t just getting more clicks, it’s all about attracting high-quality leads that are more likely to convert [...]

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The Future of Google Ads Match Types: Making Broad Match Work for You

Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play important roles, Google’s broader interpretation of "close variants" means these match types don’t work exactly as they once did. Knowing how each [...]

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Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide

In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), and Social Media Ads. At Search Engine People, we've honed our strategies to turn potential leads into loyal clients. Here's an [...]

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What is the role of SEO in Digital Marketing?

In today's digital world, businesses constantly seek effective ways to expand their online presence and connect with their target audience. Search Engine Optimization (SEO) has emerged as a cornerstone of successful digital marketing. But what is SEO, and why is it so vital? Understanding SEO SEO is the practice of optimizing a website to [...]

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