Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play important roles, Google’s broader interpretation of "close variants" means these match types don’t work exactly as they once did. Knowing how each [...]
The post The Future of Google Ads Match Types: Making Broad Match Work for You appeared first on Search Engine People.
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