Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience
The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.
Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data
The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.
Title tags remain an important part of SEO. But how much do they factor into Google's ranking algorithms? Here's what the professionals say.
The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry. The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson). The […]
The post B2B PPC Experts Give Their Take On Google Search On Announcements appeared first on Search Engine Journal.
Looking to take the next step in your next search marketing career?
Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open.
Are you looking to hire? Submit your job listing here for free. Please include:
Note: We update this post weekly, on Fridays. So make sure to bookmark this page and check back.
Sr. SEO Manager, Dropbox (Remote)
Senior SEO Manager, Handshake (Remote)
Senior SEO Strategist, The SEO Department (Remote)
SEO Manager, Ultra Mobile (Remote)
SEO Manager, Green Line Digital (Remote, U.S.)
Search Engine Optimization Senior Marketing Consultant, Wells Fargo (Various locations, U.S.)
SEO Strategist, Insider Inc (Remote)
SEO Senior Analyst, American Red Cross (Remote)
Sr. Analyst, Technical SEO, The Home Depot (Remote)
SEO Manager, The Stable (Remote)
Paid Search (SEM) Manager, dentsu International (Remote)
small-scale and wide-ranging efforts.
Senior Digital Strategist, Moore Digital, (Remote)
Outreach Specialist, Paradise Media (Remote, San Juan, Puerto Rico)
SEO Specialist, Disruptive Advertising (Remote [except S.C. or N.Y.] or Salt Lake City)
Search Engine Optimization Manager, Adtaxi (Remote)
Senior SEO Strategy Lead, Airbnb (Remote)
SEO Manager, NBC Sports (New York City)
SEO Manager. MyAdvice (Remote)
Search Engine Optimization Manager, Sosemo (New York City, Hybrid)
Director of SEO, Workshop Digital (Remote, U.S.)
Sr SEO Manager, deeproots partners (Remote, U.S. hours)
SEO Specialist, Blennd (Denver, Colo., Hybrid / Remote)
SEO Strategist, Inflow (Remote)
Search Engine Optimization (SEO) Analyst (Senior and Expert), Bruce Clay (Remote)
Senior SEO + Digital Strategy Analyst, Momentic (Remote or Milwaukee)
SEO Testing Consultant, Search Pilot (Seattle, hybrid)
Senior SEO Specialist ~ Pure Visibility (Remote or Ann Arbor, Mich.)
Director of Paid Search, Next Level SEM (Miami, Fla.)
Manager, Google Ads, Lionhurst (Remote)
Paid Search Senior Strategist, Socium Media (Remote, U.S.)
Paid Acquisition Account Manager, Jordan Digital Marketing (Remote)
Senior Paid Search Strategist, Inflow (Remote, U.S. only)
Paid Ads Team Manager, Inflow (Remote, U.S. only)
Senior Content Strategist, Northstar (Remote)
Director of Digital Marketing, PCF Insurance Services (Lehi, Utah)
Content Marketing Manager, Auxis (Plantation, Fla. / Hybrid)
Content Writer – Senior Manager, CVS Health, (Remote)
Want a chance to include your job listing on Search Engine Land? Submit your details here.
The post The latest jobs in search marketing appeared first on Search Engine Land.
Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them.
One of my favorite tests examined Google’s indexing of iFramed URLs and their content. In my SMX Advanced presentation, I touched on various scenarios that may lead Google to index the content inside an iFrame, while “assigning” that content to its parent URL.
The parent URL can, in some instances, rank for content that only exists in the iFramed URL and not in the parent URL.
Naturally, this excited people – and all sorts of follow-up questions arose. Here are a few of them with my answers.
My example showed two URLs that live on the same domain: domain.com/test.html would iFrame domain.com/tobeframedA.html, so that test.html could rank for content that only exists in tobeframedA.html.
The same also works for externaldomain.com/tobeframedB.html – which can still cause test.html to rank for content only present in tobeframedB.html, as well as for iFrames residing on subdomains. We tested every combination we could think of and concluded that it made no difference where the iFrame content was hosted.
If you want to prevent someone from loading (and ranking for) your content in an iFrame, it would be a good idea to look into the X-Frame-Options Header. This indicates whether a browser should be allowed to render a page in an iFrame.
As soon as the iFramed URL contains a meta robots noindex directive, the parent URL won’t be able to rank for the content from the iFramed URL.
The same is true if you iFrame a URL that would be served with an X-Robots noindex header directive or is actively blocked using robots.txt.
As far as page speed is concerned, iFrames support the loading="lazy" attribute, which would defer offscreen iFrames from being loaded until a user scrolls near them. This is an elegant solution for speeding up loading times for URLs that depend on iFramed content.
There doesn’t seem to be too much love for using “Read more” functionality within the ranks of Google. John Mueller went on record a couple of times here and here, questioning the use of the functionality in its entirety. Mueller added, “I don’t think you’d see a noticeable, direct change in SEO, […]”.
When we tested it, the purpose of the test was to understand what difference the technical implementation could potentially make – and if, in general, content behind a “Read more” would be indexed (if correctly set up).
The short answer: whether or not it was visible, the content would be indexed, found and returned.
However, content that was invisible during loading didn’t get highlighted in the snippet. The technical implementation didn’t make a difference (as long as the content was part of the HTML DOM at load), leaving you free to use display:none, opacity:0, visibility:hidden, etc.
That said, in my opinion, it is impossible – due to various factors outside of our control – to create a test setup that (including results) could provide an accurate answer regarding the “full value” part of the question.
I did present some behavior that I find fairly interesting regarding CSS selectors. What technically happens is that selectors such as ::before create a pseudo element that is the first child of the selected element. In practice, this is often used to add cosmetic content to an HTML element.
This could also be useful from an SEO point of view because Googlebot seems to treat this just as it would treat Chrome on desktop/smartphone. The rendered DOM remains unchanged (which is to be expected since it’s a pseudo class). As a result, content from within said selectors won’t be indexed.
So, ultimately you could use this to prevent certain content from being indexed without keeping it from being displayed on the website. Maybe you have to display certain content that gets classified as “boilerplate” (e.g., shipping info, or legal info) or you want to create a certain content footprint. This opens up a great many possibilities to explore further.
Below is the complete video of my SMX Advanced presentation.
The post Technical SEO testing: How Googlebot handles iframes appeared first on Search Engine Land.
Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.
The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.
Twitter has just launched two new video products to help users watch and discover new content in the app.
This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to browse additional video content.
This feature will be available on iOS and Android in select countries in English.
A new video carousel makes it easier to find more videos you're interested in next to Tweets and Trends that might interest you. You can access these videos by opening the Explore tab.
This feature will be available on iOS and Android in select countries in English.
How Twitter uses Signals to show you more content. Twitter announced the usage of Signals to show users more content that's relevant. Twitter uses Signals and shows you that content based on your past likes, comments, and followers.
Dig deeper. Read the announcement from Twitter here.
Why we care. Twitter is following in Instagram's footsteps by adopting a TikTok-like aesthetic. Brands who use Twitter should optimize their video content for the new placements and full-screen feature. They should also ensure that their content is relevant, timely, and accurate.
The post Twitter has created 2 new video features appeared first on Search Engine Land.
Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale.
Register today for “Has ‘Content’ Become a Dirty Word?” presented by Aprimo.
Click here to view more Search Engine Land webinars.
The post Webinar: How to avoid digital pollution and focus on your audience appeared first on Search Engine Land.
At Google's annual Search On conference the company announced seven new features and updates coming to local search.
The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal.
LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B getting some attention, given that Google’s Search On 22 inundated us with 9 new shopping updates.
Let’s dive in.
Offline Conversions allow you to connect the conversions you track in other tools directly to LinkedIn. Advertisers will be able to manually upload CSV files to the Campaign Manager. New supported CRM partners include Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make.
Offline data will automatically be incorporated into your aggregate reporting on conversions and will provide a more holistic understanding of your marketing impact on lower-funnel outcomes.
Free audience insights are now in Campaign Manager. These can help advertisers pinpoint who their audiences are, what they’re interested in, and how they’re engaging with other content and topics.
Audience insights are available for both Matched and saved audiences. It generates aggregated insights based on topics and content they’ve engaged in, but also job titles, years of experience, seniority, location, company name, industry, and more. Insights can also be used to discover new audiences.
Document Ads allow you to promote long-format content directly into members’ feeds where they can read and download whitepapers, case studies, and reports without leaving the platform. You can also use a Lead Gen Form to collect leads if you decide to gate your documents.
The new LinkedIn Media Library allows you to create ads more easily by storing all of your images and videos in one central location. Advertisers can now create up to five ads at once by selecting the video or image from the media library, each then becoming its own ad. This feature seems to make ad creation easier, faster, and collaborative.
Dig deeper. You can read the announcement from LinkedIn here.
Why we care. With the holidays coming up, B2B gets forgotten as it seems all we’ve been hearing about lately is platforms launching new shopping features and updates. These new features, though nothing groundbreaking, could be worth testing out if you’re currently or considering advertising on LinkedIn
The post 4 new useful LinkedIn Ads features appeared first on Search Engine Land.
Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts.
Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. Other verified brands include:
What happened. Twitter hasn’t given any answers as to what may have happened to cause the issue. But a Reuters review found that some tweets include keywords related to “rape” and “teens,” which appeared alongside promoted tweets from corporate advertisers. In one example, a promoted tweet for shoe and accessories brand Cole Haan appeared next to a tweet in which a user said they were “trading teen/child” content.
In another example, a user tweeted searching for content of “Yung girls ONLY, NO Boys,” which was immediately followed by a promoted tweet for Texas-based Scottish Rite Children’s Hospital.
How brands are reacting. “We’re horrified. Either Twitter is going to fix this, or we’ll fix it by any means we can, which includes not buying Twitter ads.” David Maddocks, brand president at Cole Haan, told Reuters.
“Twitter needs to fix this problem ASAP, and until they do, we are going to cease any further paid activity on Twitter,” said a spokesperson for Forbes.
“There is no place for this type of content online,” a spokesperson for carmaker Mazda USA said in a statement to Reuters, adding that in response, the company is now prohibiting its ads from appearing on Twitter profile pages.
A Disney spokesperson called the content “reprehensible” and said they are “doubling-down on our efforts to ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring.”
Twitter’s response. In a statement, Twitter spokesperson Celeste Carswell said the company “has zero tolerance for child sexual exploitation” and is investing more resources dedicated to child safety, including hiring for new positions to write policy and implement solutions. She added that the matter is being investigated.
An ongoing issue. A cybersecurity group called Ghost Data identified more than 500 accounts that have openly shared or requested child sexual abuse material over a 20-day period. Twitter failed to remove 70% of them. After Reuters shared a sample of explicit accounts with Twitter. Twitter then removed 300 additional accounts but left more than 100 active.
Twitter’s transparency reports on its website show it suspended more than 1 million accounts last year for child sexual exploitation.
What Twitter is, and isn’t doing. A team of Twitter employees concluded in a report last year saying that the company needed more time to identify and remove child exploitation material at scale. The report noted that the company had a backlog of cases to review for possible reporting to law enforcement.
Traffickers often use code words such as “cp” for child pornography and are “intentionally as vague as possible,” to avoid detection. The more that Twitter cracks down on certain keywords, the more that users are nudged to use obfuscated text, which “tend to be harder for Twitter to automate against,” the report said.
Ghost Data said that such tricks would complicate efforts to hunt down the materials, but noted that his small team of five researchers and no access to Twitter’s internal resources was able to find hundreds of accounts within 20 days.
Not just a Twitter problem. The problem isn’t isolated to just Twitter. Child safety advocates say predators are using Facebook and Instagram to groom victims and exchange explicit images. Predators instruct victims to reach out to them on Telegram and Discord to complete payment and receive materials. The files are then usually stored on cloud services like Dropbox.
Why we care. Child pornography and explicit accounts on social media are everyone’s problem. Since offenders are continually trying to deceive the algorithms using code words or slang, we can never be 100% sure that our ads aren’t appearing where they shouldn’t be. If you’re advertising on Twitter, be sure to review your placements as thoroughly as possible.
But Twitter’s response seems to be lacking. If a watchdog group like Ghost Data can find these accounts without accessing Twitter’s internal data, then it seems pretty reasonable to assume that a child can, as well. Why isn’t Twitter removing all of these accounts? What additional data are they looking for to justify a suspension?
Like a game of Whac-A-Mole, for every account that is removed, several more pop up, and suspended users will likely go on to create new accounts, masking their IP addresses. So is this an automation issue? Is there a problem with getting local law enforcement agencies to react? Twitter spokesperson Carswell said that the information in recent reports “… is not an accurate reflection of where we are today.” This is likely an accurate statement as the issue seems to have gotten worse.
The post 30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts appeared first on Search Engine Land.
A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients.
The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile.
The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.
Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.
Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums.
The post Google Highlights Online Discussions & Forums In Search Results appeared first on Search Engine Journal.
Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse.
The post Effective Brand Building In The Metaverse appeared first on Search Engine Journal.
SEO often doesn’t get a fair seat at the table when marketing budgets are determined.
Even though SEO is marketing.
As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should have a voice in the room (and budget in your marketing plans).
But first, let me address a bit more why I feel SEO doesn’t get its fair shake.
SEO can be a challenge for some in marketing departments to wrap their heads around. There are many moving parts and it’s not as easy as PPC when you understand exactly how that works.
With PPC it’s generally a matter of:
It’s true. SEO is more complex than this. And, because of its complexity, I will often instruct prospects to think carefully about not just when to invest in SEO, but whether SEO is even a really viable investment in the first place. Often, the answer to these questions is “it depends.”
Remember, an investment in SEO doesn’t just revolve around hiring an agency or an individual in-house to oversee and drive the strategy.
Unlike PPC, there are many other considerations, including:
Case in point: My agency has a client who’s engaged us to aid in the re-structuring of their website (including an audit of their existing presence versus that of a competitor).
The work coming out of this audit resulted in 130 hours worth of web development requirements this client needs to see through to completion in order for the investment that they’ve made with us to be substantiated.
I highly recommend that you consult with a trusted friend/partner who has experience in SEO to help you to make this determination. Many SEOs (the nice ones 
) would be happy to provide a free analysis/opportunity assessment. Take advantage of the advice.
Today, I’m going to assume that we’ve determined that there is an opportunity for SEO to provide value for your business. Undoubtedly, if you’re in the conference room trying to determine what – if anything – to budget for SEO, you will want to better understand:
When determining the "value" of an SEO effort, there are two sides to the coin.
One easy metric is to consider "replacement cost" of the traffic. If you were to buy this same traffic via PPC (that you’re considering targeting via SEO) what would it have cost? Semrush makes this available via their "Traffic Cost" metric:
This can sometimes be a big number, as we see for Search Engine Land. You may find that many of your competitors are realizing this kind of value, yet you aren’t.
That may be as far as you need to go to make your case to the board that SEO is "worth the investment." That’s one way to measure it.
But if you’re a mature marketer, you will try to move beyond just "click value" to something more meaningful.
How you measure this will depend upon whether your business is ecommerce or B2B/lead gen. For both verticals, you'll need to do two things:
Since I’m assuming that you’re a marketing head and perhaps not an SEO, here’s how I would quickly suggest you conduct this type of assessment.
Using Semrush (subscription required), navigate your way to the Organic Research section. Here, you can enter the domains/website addresses for direct competitors who you believe are doing well with their organic presence.
Once you’ve found a competitor who appears to have a significant organic presence, click into the Top Organic Keywords section and click View all organic keywords.
You will now see a complete list of your competitors’ keywords. But this will also include your competitors’ "brand" keywords (their company name, etc.). You need to filter this:
Still, though, this data isn’t great. It’s showing us any keywords that our competitor is ranking for within Google’s top 100 results.
Let’s make this more meaningful/useful by reducing that number down to rankings "which matter" (that’s a subjective metric). In this case, I’m going to only concern myself with the top 20 ranking keywords:
Now I have a workable list of keywords that I know are driving significant organic search traffic to my competitor(s):
This shows me that:
And, as mentioned previously, we can see the "value" of this competitors’ non-brand organic traffic, based on the "replacement cost" ("Traffic Cost"):
If you’re highly ambitious, this is the next step that you can take. Download the Top 20 Rankings list into a spreadsheet.
Create columns into your spreadsheet to make some assumptions (i.e., Ranking Top 3; Ranking 4-7; Ranking 8-10; or you may want to get as detailed as to estimate each top 10 position).
Since we have the estimated monthly search volume for each keyword, you can now multiply those numbers by the potential click-through rate of each potential/future rankings.
Thanks to Backlinko’s work on average CTR in the Google SERP, we have some estimates:
SEO is an imperfect science. But this at least gives you some visibility into the traffic potential that exists for an investment. In short, it puts some math into the projections.
Now that you have at least an idea of the traffic potential, we need to break out the tasks for determining what potential "real" value might exist, in terms of things that are more tangible (sales/leads, etc.).
For the purposes of this article, I’ll be focused on either an ecommerce website or a B2B/lead gen website.
If you’re an ecommerce website, you should have a general sense of:
Knowing these things, you can run some estimates on how much you might make based upon varying degrees of traffic increases.
For instance:
Knowing this potential real value, you can then assess if the investment that you believe will be required in an SEO effort is "worth it."
If you’re B2B/lead gen, you should have a sense of conversion rate into a lead (and hopefully you’re tracking form submissions, phone calls, chat/messaging apps and other "leads"/conversion types).
Working with this and your internal data on conversion rates from lead to qualified lead and qualified lead to sale, you should be able to calculate the potential ROI.
Taking the same traffic potential above (10,000), here’s what that calculation might look like:
What’s our average net value of a sale?
Every business is different. We have a client whose average net value of a sale is $400,000. That makes the ROI argument pretty easy to make.
But let’s say that your average net value of a sale is $400. With 100 sales x $400, that’s $40,000 in net value from your SEO investment.
Knowing this, you can determine how much you can profitably invest into an SEO effort.
These formulas are far from perfect. But they provide an opportunity to put math behind what you’re asking for in an investment into an SEO effort.
You should also caution those involved that SEO is not a quick fix. It may very well be that you’ll spend the first months of the effort in deep research before big changes occur.
As mentioned above, other hard (internal) costs could be involved, such as a restructuring of your website, content additions, page additions and PR/thought Leadership items. Do your best to account for these things.
While there are certainly times when I have strongly recommended against a company investing in an SEO effort, it’s more often that you’ll know me as a champion of the channel.
The post SEO is math appeared first on Search Engine Land.
Does Google have an organic quality score for websites? And does it impact your rankings?
The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Before purchasing, your customers always look for reviews and references to reinforce and validate their intent.
In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists. A flower shop customer’s intent can be one of the following:
When a potential customer has a clear intent, two things can happen:
And it is here where a well-optimized Google Business Profile (GBP) can become a significant source of influence because of its reviews, information, images and products.
An enhanced GBP drives more leads from your listing even though you’re not ranking as high as other listings. Optimize the following elements to turn your Google Business Profile into a revenue-generating channel.
The category chosen considerably impacts the rankings at the local level. Your company’s primary categorization explains what it performs (i.e., law firm, dentist, plumber, hair salon, etc). Furthermore, this will be the sole category accessible to the entire public.
In the example below, the primary category is “Florist” and the additional category is “Flower delivery.”
About 77% of consumers “always” or “regularly” read online reviews when browsing for local businesses, according to BrightLocal’s recent survey.
Reviews are an increasingly important ranking component and a conversion factor. They are crucial to local businesses, not only to stand out but to build credibility.
Google will emphasize reviews for branded searches and display them prominently on your company profile.
Another important aspect of reviews is always replying, which encourages customers to leave reviews and increases your credibility.
Reviews may bring in additional consumers, provide insightful criticism, and reveal problems or successes in the customer service department.
Read Google’s guidelines on prohibited and restricted content and best practices for getting reviews. Fellow contributor Joy Hawkins brings more insights in her piece, 1-star review attacks plague restaurants on Google.
When updated regularly, the Products section can be a powerful lever to generate revenue. It is placed higher up than the Services category so it is more prominent.
In this section, you can include:
This gives you an opportunity to match your customers’ search intent with relevant products, making it easier and faster for them to reach a purchase decision.
Did you know you can add products at the top of your local and map listings? You can find out how to do it here.
Images heavily influence customers during their research phase before purchasing. Google is making information more useful, allowing users to do searches with images and text and get relevant results.
However, adding images (especially logos) to the Image section of your GBP can be tricky. Ensure the pictures you upload for your products, logos, and general imagery are high resolution.
When adding images to your Product section, make sure it complies with Google’s guidelines for Business Profile photos.
Publishing posts on your Business Profile provides an excellent opportunity to promote new products, events, workshops or special offers.
You can add call-to-action buttons on your posts to help increase transactions and revenue and most of all, make it easy for your customer to complete a purchase.
Posts should not be used to turn keywords into topics and create unhelpful content to influence the search result pages. It will not work, and this practice is considered spam.
Instead, your posts should be brief, concise, informative and useful to your customers.
UTM tags are crucial to track precisely how many visits, transactions and revenue your Google Business Profile drives to your website.
Here is how to add UTM tags to your website URL.
Go to Google’s Campaign URL Builder (bookmark it) and enter the following information in lowercase:
Then, at the bottom of the page, you should end with a URL such as this:
https://margaritasflowers.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-listing
Now go to the info section on Google Business Profile and paste the URL you just created on the blank space with the earth icon (which stands for a website).
Then if it doesn’t have any errors, it should start tracking and, in a few days, you will be able to see its data on Google Analytics. To see its data on GA, go to Acquisition > Campaigns > All Campaigns.
Then you will be able to see all the campaigns. Look for “gbp-listing.”
Magnolia’s is a lovely flower shop in a gorgeous village in Northamptonshire in the U.K.
On Jan. 15, 2021, just before the big season (Valentine’s, Mother’s Day and Easter), I helped them make some improvements to their Google Business Profile, such as:
From zero in revenue at the beginning of January 2021, Magnolia generated €27,328.80 (roughly the same in dollars) in sales by April 2021, just from their Google Business Profile.
Adding keywords or cities to your Google Business Profile name is unnecessary unless your business is registered as such.
Additional keywords will not have any influence whatsoever on local rankings or organic listings. Remember that anything we do on GBP will not affect other listings and vice versa.
Important note: If you have keywords on your business name, read this post on Google’s Vicinity Update, the largest update on local search in five years that rolled out in November 2021.
Sectors such as lawyers, insurance and dentists experienced significant fluctuations. Businesses that ranked in areas far from their locations and had keywords in their name were negatively affected.
There is a huge myth that adding keywords to your business description (on the info section) will impact visibility and local rankings. This is not true, and it’s simply a spammy practice.
Make sure your business descriptions are concise and contain information that will be helpful for your customers to know.
Hawkins shares more details here: No, the Google My Business description does not impact ranking.
Barry Schwartz also recently covered Google’s updated Business Profile posts spam policies.
Google is not Instagram or Twitter, so hashtags will be completely useless and look bad on your content for GBP. They don’t have any effect on discoverability and local search.
The post How to turn your Google Business Profile into a revenue-generating channel appeared first on Search Engine Land.
Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions.
The post Real-World SEO: How People Search, Shop & Buy Online appeared first on Search Engine Journal.
Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution.
The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them appeared first on Search Engine Journal.
Staying relevant in an increasingly crowded digital world requires you to focus on and drive the metrics that matter most while staying a step (or two) ahead of your competitors. Search marketers like you know that achieving this level of success requires training with trusted experts who are eager to share what it takes to win.
Join some of the world’s most respected search marketing minds at SMX Next – online November 15-16 – to explore next-level SEO and PPC topics, trends, and tactics… all without leaving your desk, and all for free.
Your free All Access pass unlocks the entire program, featuring 45+ tactic-rich sessions, two exclusive keynote discussions with Google, invaluable live Q&A during Overtime, morning “Coffee Talk” networking discussions, and a personalized Certificate of Attendance.
The agenda will be posted on October 10… in the meantime, click below for your exclusive agenda preview!
Instant on-demand access is included with your free pass – so you can participate any time that fits your schedule. No plane ticket. No expense report. No kidding.
Join the ranks of more than 150,000 search marketers who have trusted SMX to deliver actionable tactics and expert insights that drive measurable results. Secure your free spot now!
The post E-A-T. Automation. Core update. What’s next with Google? Find out at SMX Next. appeared first on Search Engine Land.
