Why You Should A/B Test Landing Pages When Running Digital Ads

Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you're investing in Google Ads, Meta Ads, Microsoft Ads, or building your visibility through SEO, where users land after they click matters – a lot. A high-performing [...]

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Why I Still Do SEO After 20 Years — And Why You Might, Too

20 years in SEO taught me one thing: Most people quit too soon. Here’s why the long game always wins (and how to play it).My relationship with SEO started with curiosity, a desire to understand how people search, how search engines crawled and indexed websites, and how businesses get found. Twenty years later, I’m still here.Because [...]

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GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three

The SEO industry is facing new challenges (story of my life). One of them is an old issue: Google continues to push organic results further down the page by adding more SERP features that compete with the traditional 10 blue links. It started with ads, then “People Also Ask” and instant answers, now it's AI [...]

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Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website for leads. Our business is all relationship-based. The site is just there so people know we’re real.” At first, I [...]

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