How AI-driven call intelligence can close the online/offline data gap

Live Webinar: Thursday, July 19, at 1:00 PM ET (10:00 AM PT)

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SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

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Conversion optimization: SMX advanced session recap

Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced.

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Why & How to Track Google Algorithm Updates by @MrDannyGoodwin

Use these resources and Google algorithm monitoring tools to track ranking fluctuations and SERP volatility.

The post Why & How to Track Google Algorithm Updates by @MrDannyGoodwin appeared first on Search Engine Journal.

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How to Connect Your Content to What Journalists Want for Top-Tier Links by @shelleywalshuk

Learn how to create content that top-tier publications and journalists would want to link to.

The post How to Connect Your Content to What Journalists Want for Top-Tier Links by @shelleywalshuk appeared first on Search Engine Journal.

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Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup

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What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco

Which content type is the most effective for bringing website traffic? Discover what the SEJ community had to say.

The post What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco appeared first on Search Engine Journal.

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Google May Ignore Keyword Stuffing if Content Has Value by @MattGSouthern

Google’s John Mueller revealed that the search engine’s algorithms do not punish keyword stuffing too harshly. In fact, keyword stuffing may be ignored altogether if the content is found to otherwise have value to searchers. This information was provided on Twitter in response to users inquiring about keyword stuffing. More specifically, a user was concerned about a page ranking well in search results despite obvious signs of keyword repetition. Prefacing his statement with the suggestion to focus on one’s own content rather than someone else’s, Mueller goes on to say that there are over 200 factors used to rank pages […]

The post Google May Ignore Keyword Stuffing if Content Has Value by @MattGSouthern appeared first on Search Engine Journal.

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Optimize for local SEO and drive more customers to your business

Learn the basics of local SEO and best practices in this handy guide.

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