Axios news SEO playbook: Speed, authority and brevity

Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world's biggest news publishers. The post Axios news SEO playbook: Speed, authority and brevity appeared first on Search Engine Land.

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Elon Musk taking over Twitter, but most marketers not worried

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried  appeared first on Search Engine Land.

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Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land.

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Google offers limited free training to U.S. companies

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. The post Google offers limited free training to U.S. companies appeared first on Search Engine Land.

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How to retain employees during the Great Resignation

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. The post How to retain employees during the Great Resignation appeared first on Search Engine Land.

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A guide to machine learning in search: Key terms, concepts and algorithms

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land.

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Bingbot user-agent change coming in the Fall of 2022

Bing will stop using the historical user-agent and transition fully to the new user-agents.

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Google, Microsoft report strong search ad revenue growth

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.

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