Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads.
The post Snapchat Introduces a 3-Step Ad Creation Tool via @MattGSouthern appeared first on Search Engine Journal.
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
The post Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting via @MattGSouthern appeared first on Search Engine Journal.
A study of the top 10 million sites shows only 25% of sites use JSON-LD. Here are reasons why you should consider JSON-LD.
The post Why You Should Add JSON-LD Structured Data Right Now via @martinibuster appeared first on Search Engine Journal.
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
The post Google Ads Expands Placement Options for App Ads via @MattGSouthern appeared first on Search Engine Journal.
Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.
The post Google to Unify App and Website Measurement in Google Analytics via @MattGSouthern appeared first on Search Engine Journal.
Google Assistant expands its reach via DISH TV. A milestone for voice search and Google Assistant.
The post Google Assistant Comes to DISH TV – Implications for Search via @martinibuster appeared first on Search Engine Journal.
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
The post Google Ads Close Variants to Include Words With the Same Meaning via @MattGSouthern appeared first on Search Engine Journal.
Discover how your business can leverage schema markup to help drive SEO performance and dominate voice search.
The post How to Leverage Schemas to Drive SEO Performance & Voice Search via @lorenbaker appeared first on Search Engine Journal.
Learn exactly what you need to do to make your Magento-powered store better optimized from the start.
The post Magento SEO Checklist: 6 Essentials When Setting Up Your Store via @AdamHeitzman appeared first on Search Engine Journal.
Check out these four strategies to improve lead quality for your Facebook lead gen ads.
The post 4 Strategies to Increase Facebook Lead Ad Quality via @michellemsem appeared first on Search Engine Journal.
