Tuesday, December 31, 2019

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

Why consistent SEO training is critical for all of the teams that touch enterprise websites.

Please visit Search Engine Land for the full article.


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E-A-T & YMYL: How to Boost Your On-Page SEO via @xandervalencia

Discover what E-A-T and YMYL mean and how to use these concepts to boost your on-page SEO.

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10 Essential On-Page SEO Factors You Need to Know via @annaleacrowe

Discover what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations.

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How to Perform an In-Depth Technical SEO Audit via @annaleacrowe

Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients

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Google’s Mueller Answers How to SEO a Podcast Site via @martinibuster

Google's Mueller answers how to SEO an audio site. Reddit members provide additional tips.

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Monday, December 30, 2019

The big list of Google My Business changes, upgrades and tests in 2019

The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

Please visit Search Engine Land for the full article.


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Bing revives its cashback program with Rebates

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

Please visit Search Engine Land for the full article.


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An SEO Guide to URL Parameter Handling via @jes_scholz

Learn six ways to avoid potential SEO issues with URL parameters.

The post An SEO Guide to URL Parameter Handling via @jes_scholz appeared first on Search Engine Journal.



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Understanding JavaScript Fundamentals: Your Cheat Sheet via @rachellcostello

Need to get up to speed with JavaScript? This post will guide you through the key terms and fundamental concepts.

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Faceted Navigation: Best Practices for SEO via @natalieannhoben

Read on to learn more about SEO best practices when it comes to faceted navigation.

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Sunday, December 29, 2019

What Is Schema Markup & Why It’s Important for SEO via @ChuckPrice518

Discover what schema is all about, why you need it, and how to add it to your web pages.

The post What Is Schema Markup & Why It’s Important for SEO via @ChuckPrice518 appeared first on Search Engine Journal.



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Friday, December 27, 2019

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Close variants changes and poor customer support topped the list of grievances this year.

Please visit Search Engine Land for the full article.


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The Last Digital Marketing News Show of the Year + Award Show [PODCAST] via @shepzirnheld

Tune in to hear the Marketing O'Clock Awards, featuring the biggest, funniest, and most "heck-worthy" news stories from 2019!

The post The Last Digital Marketing News Show of the Year + Award Show [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.



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SEO-Friendly Pagination: A Complete Best Practices Guide via @jes_scholz

Here's everything you need to know about pagination handling for SEO – its causes, optimal solutions, and KPI impact.

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A Technical SEO Guide to Redirects via @vahandev

Learn how to handle redirects correctly to help search engines understand the changes you've made on your site.

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The Complete Guide to Mastering Duplicate Content Issues via @stoneyd

Duplicate content issues – whether offsite or onsite – can damage your SEO efforts. Here's how to address it.

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Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Here are 5 tips from our PPC community we think are worth a second look.

Please visit Search Engine Land for the full article.


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