Friday, January 31, 2020

Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern

A survey of SEOs reveals less than half feel secure in their jobs, citing concerns over algorithm changes.

The post Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern appeared first on Search Engine Journal.



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Meta descriptions and branding have the most influence on search clickthrough, survey finds

The majority of participants also agreed that rich results improve Google search.

Please visit Search Engine Land for the full article.


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Byte: The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST] via @shepzirnheld

This week on Marketing O'Clock, the team discusses the new 6-second video app "Byte" that is eerily similar to the late Vine app.

The post Byte: The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.



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Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started via @KristiKellogg

Discover 11 ways to get started with chatbots on Facebook Messenger.

The post Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started via @KristiKellogg appeared first on Search Engine Journal.



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SMX Overtime: Here’s how multi-location brands can manage their local listings

Marketing strategist and SMX speaker, Ashley Mo, explains what local businesses can do about duplicate listings and local franchise challenges.

Please visit Search Engine Land for the full article.


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Microsoft: Search advertising revenue grew slower than expected last quarter

LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.

Please visit Search Engine Land for the full article.


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Managing SEO for Non-SEOs: 3 Simple Tips

Learn how to set SEO goals and objectives, find the gaps in your SEO, and have meaningful SEO team meetings.

The post Managing SEO for Non-SEOs: 3 Simple Tips appeared first on Search Engine Journal.



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4 Hidden Hreflang Challenges for International SEO via @motokohunt

Here are four hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

The post 4 Hidden Hreflang Challenges for International SEO via @motokohunt appeared first on Search Engine Journal.



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Dealing with Senior Pressure as a Junior SEO Executive via @None

Here's how I approached senior pressure while working as a junior SEO and digital marketer.

The post Dealing with Senior Pressure as a Junior SEO Executive via @None appeared first on Search Engine Journal.



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Long Tail Keywords and SEO via @martinibuster

Long tail keywords and how they impact SEO.

The post Long Tail Keywords and SEO via @martinibuster appeared first on Search Engine Journal.



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5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

Interactive content pieces can help you earn valuable links. Here are five types of interactive content to inspire you.

The post 5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames appeared first on Search Engine Journal.



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Thursday, January 30, 2020

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern

An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.

The post Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern appeared first on Search Engine Journal.



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Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern

Google has activated an SOS alert in search results for queries related to the coronavirus outbreak.

The post Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern appeared first on Search Engine Journal.



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Apple’s big maps makeover now available across U.S., Europe coming soon

Apple Maps needs a ‘breakout’ feature. Could that be privacy?

Please visit Search Engine Land for the full article.


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Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern

A study published by Microsoft aims to identify the most important trends in marketing for the 2020s.

The post Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern appeared first on Search Engine Journal.



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The digital marketing transformation led by Google and Amazon

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.

Please visit Search Engine Land for the full article.


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