Saturday, February 29, 2020

Author Bio Signal for Content via @martinibuster

The author bio can be a trust building signal to readers that can indirectly impact search results and sales.

The post Author Bio Signal for Content via @martinibuster appeared first on Search Engine Journal.



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Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.

The post Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern appeared first on Search Engine Journal.



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Pinterest Reaches 60% of US Women; Here’s What They’re Searching For via @MattGSouthern

Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women. The report also emphasizes the purchasing power of women worldwide, stating: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.” In addition to using Pinterest to find ideas for dinner, travel, home and clothing, women are also […]

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Excessively Deep Pagination Can Impact Search Traffic via @martinibuster

How to fight back against excessively deep pagination and regain rankings.

The post Excessively Deep Pagination Can Impact Search Traffic via @martinibuster appeared first on Search Engine Journal.



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Google Discourages Repetitive Use of FAQ Structured Data Markup via @MattGSouthern

Google updated its guidelines for the use of FAQ structured data with recommendations regarding repetitive content.

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Facebook’s Updated Best Practices for Business-to-Customer Messaging via @MattGSouthern

Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow. Respond Quickly Set positive expectations on response times by replying quickly and providing timely updates. Facebook says there’s a strong correlation between responsiveness and successful business outcomes. Keep it Short and Sweet Facebook recommends communicating key points […]

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LinkedIn Will Soon Get An Instagram-Like Stories Feature via @MattGSouthern

LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature.

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TikTok Begins Letting Some Users Add Website Links in Profiles via @MattGSouthern

TikTok appears to be testing the ability for users to include direct website links in their profiles.

The post TikTok Begins Letting Some Users Add Website Links in Profiles via @MattGSouthern appeared first on Search Engine Journal.



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Twitter Gives Businesses Advice on Writing More Effective Tweets via @MattGSouthern

Twitter shared some advice with businesses about what it takes to write better tweets that get users to take action.

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Which Web Design Platform Is Right for You? via @pierrezarokian

Here is a comparison of the top web design platforms based on your specific wants and needs.

The post Which Web Design Platform Is Right for You? via @pierrezarokian appeared first on Search Engine Journal.



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Friday, February 28, 2020

Google Appoints First-Ever ‘Creator Liaison’ for YouTube via @MattGSouthern

Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.

The post Google Appoints First-Ever ‘Creator Liaison’ for YouTube via @MattGSouthern appeared first on Search Engine Journal.



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TikTok is Projected to Surpass 50 Million US Users by 2021 via @MattGSouthern

A new report estimates that TikTok will exceed 50 million users in the United States by 2021.

The post TikTok is Projected to Surpass 50 Million US Users by 2021 via @MattGSouthern appeared first on Search Engine Journal.



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Optimization scores, recommendations and their impact on Google Partner agencies

Google says Partner agencies will continue have “control and autonomy” as it puts more emphasis on auto-generated recommendations.

Please visit Search Engine Land for the full article.


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Google’s SEO Best Practices for News Publishers via @MattGSouthern

Google published a brief guide full of best practices for websites that provide breaking news coverage.

The post Google’s SEO Best Practices for News Publishers via @MattGSouthern appeared first on Search Engine Journal.



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3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further.

Please visit Search Engine Land for the full article.


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How to use machine learning (if you can’t code) to help your keyword research

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

Please visit Search Engine Land for the full article.


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Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

We're also talking about Google SERPs, TikTok, guest post penalties, GIPHY & Jif, and more on the latest Marketing O'Clock.

The post Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.



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6 SEO Content Writing Tips for Law Firms via @krisjonescom

Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right.

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In feature battle with Google, Yelp improves restaurant waitlist functionality

Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.

Please visit Search Engine Land for the full article.


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9 Essential Optimizations to Modernize Your Website via @SEOBrock

Here are nine simple yet impactful changes you can make to help your website keep up with the times.

The post 9 Essential Optimizations to Modernize Your Website via @SEOBrock appeared first on Search Engine Journal.



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Navigating Life While Finding the Right Medicine via @brie_e_anderson

Here are the things I learned as I was going through changes in medications.

The post Navigating Life While Finding the Right Medicine via @brie_e_anderson appeared first on Search Engine Journal.



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Google experiments with public search profile cards

Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results.

Please visit Search Engine Land for the full article.


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