Google Analytics Filters Bot Traffic From App + Web Properties via @MattGSouthern

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.

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Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern

Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.

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Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage.

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What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them?

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Google is streamlining ‘Ad’ labeling for Shopping ads

The “Sponsored” label will be retired on desktop results, too.

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Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern

As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.

The post Facebook Algorithm Now Prioritizes Original Reporting via @MattGSouthern appeared first on Search Engine Journal.

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Bing updates its Webmaster Guidelines

These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.

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Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

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Bing supports rel=sponsored & rel=ugc

You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings.

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