Wednesday, September 30, 2020

New Instagram Resources For Small Businesses via @MattGSouthern

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops.

The post New Instagram Resources For Small Businesses via @MattGSouthern appeared first on Search Engine Journal.



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Google Says Changing Web Layout Can Affect Rankings via @martinibuster

Google cautioned that updating a web layout can affect rankings, even if URLs and content remain the same.

The post Google Says Changing Web Layout Can Affect Rankings via @martinibuster appeared first on Search Engine Journal.



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Facebook Merges Messenger With Instagram DMs via @MattGSouthern

Facebook is bringing the best of Messenger to Instagram DMs which will allow users on both platforms to seamlessly connect with each other.

The post Facebook Merges Messenger With Instagram DMs via @MattGSouthern appeared first on Search Engine Journal.



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Google Makes Shopping Ads Free Worldwide via @MattGSouthern

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.

The post Google Makes Shopping Ads Free Worldwide via @MattGSouthern appeared first on Search Engine Journal.



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Antisemitic memes in image results highlight vulnerabilities in search

“Data voids” enable offensive content to rise to the top of the search results.

Please visit Search Engine Land for the full article.


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25 of the Best Examples of Effective FAQ Pages via @LWilson1980

An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages.

The post 25 of the Best Examples of Effective FAQ Pages via @LWilson1980 appeared first on Search Engine Journal.



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Google Reportedly Getting Sued By US Justice Department Next Week via @MattGSouthern

A lawsuit is expected to be launched against Google by the US Justice Department according to a report from Reuters.

The post Google Reportedly Getting Sued By US Justice Department Next Week via @MattGSouthern appeared first on Search Engine Journal.



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Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in mid-October.

Please visit Search Engine Land for the full article.


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YouTube Shorts: An Introductory Guide via @gregjarboe

YouTube is trying out something new with Shorts. Here’s a glimpse of how it is being received and what marketers can look forward to.

The post YouTube Shorts: An Introductory Guide via @gregjarboe appeared first on Search Engine Journal.



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How to Use Competitor Insights to Get Ahead in PPC via @michellemsem

Knowing your competitors' search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.

The post How to Use Competitor Insights to Get Ahead in PPC via @michellemsem appeared first on Search Engine Journal.



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How to Use Competitor Insights to Get Ahead in PPC via @michellemsem

Knowing your competitors' search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.

The post How to Use Competitor Insights to Get Ahead in PPC via @michellemsem appeared first on Search Engine Journal.



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How to Plan a Sustainable B2B Media Strategy in a Recession via @iambenwood

Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.

The post How to Plan a Sustainable B2B Media Strategy in a Recession via @iambenwood appeared first on Search Engine Journal.



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Google Explains Role of Time and Place in Search Rankings via @martinibuster

New article explains three things that Google uses for selecting web pages to rank for featured snippets.

The post Google Explains Role of Time and Place in Search Rankings via @martinibuster appeared first on Search Engine Journal.



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Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European countries.

Please visit Search Engine Land for the full article.


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Tuesday, September 29, 2020

Google Launches Mini-Site of Holiday Marketing Resources via @MattGSouthern

Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.

The post Google Launches Mini-Site of Holiday Marketing Resources via @MattGSouthern appeared first on Search Engine Journal.



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How to Increase Sales to an Ecommerce Site via @martinibuster

Are you making it easy for consumers to make decisions and check out? Here's how to remove obstacles and increase sales on your ecommerce site.

The post How to Increase Sales to an Ecommerce Site via @martinibuster appeared first on Search Engine Journal.



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Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.

Please visit Search Engine Land for the full article.


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eCommerce Must-Haves for Improving Sales via @martinibuster

How to increase sales to an eCommerce site.

The post eCommerce Must-Haves for Improving Sales via @martinibuster appeared first on Search Engine Journal.



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What Drives Ecommerce Returns & How to Reduce Them via @rajnijjer

Is your ecommerce business facing a surge of product returns? Focus on these areas to reduce returns and protect your profit margins.

The post What Drives Ecommerce Returns & How to Reduce Them via @rajnijjer appeared first on Search Engine Journal.



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Video: Drew Madore on how “black hat SEO” has changed over the years

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO.

Please visit Search Engine Land for the full article.


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