Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.
The post Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern appeared first on Search Engine Journal.
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.
The post YouTube Algorithm: 6 Questions Answered via @MattGSouthern appeared first on Search Engine Journal.
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.
The post Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.
The post 3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey appeared first on Search Engine Journal.
Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to.
The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date
The post H1 Headings For SEO – Why They Matter via @martinibuster appeared first on Search Engine Journal.
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.
The post Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern appeared first on Search Engine Journal.
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
The post How to Win in Competitive & Costly PPC Environments via @SusanEDub appeared first on Search Engine Journal.
With more laws for website accessibility, the pressure to be compliant is ever-present. Here's what you need to know and the steps to take now.
The post Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc appeared first on Search Engine Journal.
YouTube is a valuable marketing tool during the holidays. Watch some brands' holiday video ads and gain valuable SEO insights from them here.
The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal.
