SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

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5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials.

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White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe - Ep. 209

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it’s still relevant. – What does Black Hat SEO mean? – What is Black Hat linking? – If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? – I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. – If no one knows what it means, why are we still using […]

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Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

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Healthcare SEO Fundamentals to Grow Your Medical Practice via @krisjonescom

Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO.

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Learn How to Take Your Enterprise SEO to a New Level at eSummit via @MrDannyGoodwin

Maximize your organization's return on its enterprise SEO initiatives. Get strategies and advice from leading professionals at SEJ eSummit.

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Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

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Paid Media Marketing in 2021: 8 Changes Marketers Should Make via @johnelincoln

A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan.

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5 Reasons Why Your Clients Don’t Read Your Agency’s Reports via @seomonitor

Creating reports that your clients can barely understand? These tips to improving your agency's reporting process will ensure you're on the same page.

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Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

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6 Ways to Repurpose Content with Instagram’s Most Popular Features via @thatbberg

Between Instagram's latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.

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Some early observations on the Google December core update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

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Will COVID vaccine rollout bring back in-person conferences?

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

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