Sunday, February 28, 2021

Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern

Google’s John Mueller goes over three possible reasons why a website’s structured data is not generating rich results in search.

The post Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern appeared first on Search Engine Journal.



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71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin

Here are all the latest SEO statistics you need to know: organic traffic, user behavior, industry spending, local search, Google, and more.

The post 71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin appeared first on Search Engine Journal.



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Why Search – and SEO – Is Important via @RyanJones

The consumer journey is gradually playing a larger role in search. Users search to solve problems, to accomplish tasks, and “do” things.

The post Why Search – and SEO – Is Important via @RyanJones appeared first on Search Engine Journal.



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Google On Expected Impact of Core Web Vitals Update via @martinibuster

Google explains what to expect when Core Web Vitals become a ranking signal

The post Google On Expected Impact of Core Web Vitals Update via @martinibuster appeared first on Search Engine Journal.



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Saturday, February 27, 2021

Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors.

The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.



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Study Finds 4 Negative Effects of Too Much Video Conferencing via @MattGSouthern

In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences of being on video calls for hours a day.

The post Study Finds 4 Negative Effects of Too Much Video Conferencing via @MattGSouthern appeared first on Search Engine Journal.



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What Is SEO & How It Works via @lorenbaker

What is SEO? Read about the basics you need to know to get started and learn the 3 biggest tips to SEO success.

The post What Is SEO & How It Works via @lorenbaker appeared first on Search Engine Journal.



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20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker

The practice we know as SEO started in the mid-1990s. Read on about notable milestones in the evolution of search engines and SEO.

The post 20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker appeared first on Search Engine Journal.



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Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster

Core Web Vitals scores are calculated from actual traffic. Google answers if site traffic influences the scoring

The post Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster appeared first on Search Engine Journal.



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Google Says Word Count Not a Quality Factor via @martinibuster

John Mueller affirmed that the number of words in an article is not a quality factor that Google considers.

The post Google Says Word Count Not a Quality Factor via @martinibuster appeared first on Search Engine Journal.



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Friday, February 26, 2021

How to identify your products for Google

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.

Please visit Search Engine Land for the full article.


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Pinterest powers up creators during stressful times

How the visual discovery platform is rethinking stories and influencers

Please visit Search Engine Land for the full article.


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Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more!

The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



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Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief

Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used?

Please visit Search Engine Land for the full article.


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Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom

The key to email outreach is standing out. Here's how to segment your prospect list and use unique themes for your next link-building outreach campaigns.

The post Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom appeared first on Search Engine Journal.



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Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern

Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.

The post Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern appeared first on Search Engine Journal.



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3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.

The post 3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom appeared first on Search Engine Journal.



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6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood

Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.

The post 6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood appeared first on Search Engine Journal.



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WordPress Out of Touch with Publisher Needs? via @martinibuster

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers decline to address those needs

The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal.



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Thursday, February 25, 2021

Google Audio Search – Will it Ever Be Possible? via @MattGSouthern

Will it ever be possible for Google to create an index of audio content that users can search through like web pages?

The post Google Audio Search – Will it Ever Be Possible? via @MattGSouthern appeared first on Search Engine Journal.



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1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.

The post 1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern appeared first on Search Engine Journal.



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Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.

The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal.



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More Google Ads changes and SERP fluctuations; Thursday’s daily brief

Plus, hop on Twitter trends

Please visit Search Engine Land for the full article.


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