Saturday, July 31, 2021

Google’s New Technology Helps Create Powerful Ranking-Algorithms via @sejournal, @martinibuster

New version of Keras-based TF-Ranking may explain recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms

The post Google’s New Technology Helps Create Powerful Ranking-Algorithms appeared first on Search Engine Journal.



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Twitter Tests New Shop Module via @sejournal, @RebekahDunne

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform.

The post Twitter Tests New Shop Module appeared first on Search Engine Journal.



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Friday, July 30, 2021

5 Best Digital Marketing Courses to Take in 2021

Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today.

The post 5 Best Digital Marketing Courses to Take in 2021 appeared first on Search Engine Journal.



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5 Best Digital Marketing Courses to Take in 2021

Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today.

The post 5 Best Digital Marketing Courses to Take in 2021 appeared first on Search Engine Journal.



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Google’s local ads tips for the back-to-school shopping season

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

Please visit Search Engine Land for the full article.


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Did Google admit it uses click data for search? Not really.; Friday’s daily brief

And, you’re no longer allowed more than one ClaimReview element per page.

Please visit Search Engine Land for the full article.


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Google Discover: 10 Characteristics of Top-Performing Content [Study] via @sejournal, @lilyraynyc

Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.

The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared first on Search Engine Journal.



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How Storytelling Fuels Reporting Your Clients Can Get Excited About via @sejournal, @amyppc

A "just the facts" approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.

The post How Storytelling Fuels Reporting Your Clients Can Get Excited About appeared first on Search Engine Journal.



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Thursday, July 29, 2021

Display & Video 360 gets new frequency and reach metrics

The real-time view of reach gains may help advertisers better evaluate campaign performance.

Please visit Search Engine Land for the full article.


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Instagram Search & Explore: A Complete Guide for Marketers via @sejournal, @JuliaEMcCoy

Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered.

The post Instagram Search & Explore: A Complete Guide for Marketers appeared first on Search Engine Journal.



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How to Use GMB Posts & Facebook Events for Local Marketing via @sejournal, @johnelincoln

Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more.

The post How to Use GMB Posts & Facebook Events for Local Marketing appeared first on Search Engine Journal.



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Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

And, ways to prioritize your mental health as we step away from the pandemic.

Please visit Search Engine Land for the full article.


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Semantic Search: What It Is & Why It Matters for SEO Today via @sejournal, @ab80

Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it.

The post Semantic Search: What It Is & Why It Matters for SEO Today appeared first on Search Engine Journal.



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Google My Business FAQs: 5 Top Local Business Concerns, Solved via @sejournal, @sherrybonelli

Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues.

The post Google My Business FAQs: 5 Top Local Business Concerns, Solved appeared first on Search Engine Journal.



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Google now limits one ClaimReview element per page

Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed.

Please visit Search Engine Land for the full article.


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Google’s universal search results bid for placement and may be influenced by clicks

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.

Please visit Search Engine Land for the full article.


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Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

Google's John Mueller offers suggestions on how to improve search visibility for product pages

The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.



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Google Changes Eligibility for Fact Check Rich Results via @sejournal, @martinibuster

Eligibility for Fact Check rich results for pages using the ClaimReview structured data has changed. Non-compliant pages will lose rich results

The post Google Changes Eligibility for Fact Check Rich Results appeared first on Search Engine Journal.



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Wednesday, July 28, 2021

Why Intent and Design Is Important in Digital PR [Podcast] via @sejournal, @brentcsutoras

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR. If you […]

The post Why Intent and Design Is Important in Digital PR [Podcast] appeared first on Search Engine Journal.



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Twitter’s Shop Module pilot adds a product carousel to profiles

Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.

Please visit Search Engine Land for the full article.


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