Sunday, October 31, 2021

Title Tags are a Tiny Ranking Factor via @sejournal, @martinibuster

Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact

The post Title Tags are a Tiny Ranking Factor appeared first on Search Engine Journal.



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How to Fix Google Title Tag Rewrites via @sejournal, @martinibuster

Google's John Mueller suggested steps to take to fix title tags so that Google stops rewriting them

The post How to Fix Google Title Tag Rewrites appeared first on Search Engine Journal.



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Domain History: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Your domain likely has some history from previous owners. But can domain history impact your Google search rankings?

The post Domain History: Is It A Google Ranking Factor? appeared first on Search Engine Journal.



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Contact Information: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Does contact information – or a lack thereof – affect your Google search rankings? See what the experts have to say about it.

The post Contact Information: Is It A Google Ranking Factor? appeared first on Search Engine Journal.



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Saturday, October 30, 2021

LinkedIn Adds New Features To Help Companies Attract Talent via @sejournal, @MattGSouthern

LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors.

The post LinkedIn Adds New Features To Help Companies Attract Talent appeared first on Search Engine Journal.



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PPC And Digital Marketing Nightmares You Won’t Soon Forget via @sejournal, @Juxtacognition

Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work.

The post PPC And Digital Marketing Nightmares You Won’t Soon Forget appeared first on Search Engine Journal.



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WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites via @sejournal, @martinibuster

Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability

The post WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites appeared first on Search Engine Journal.



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Friday, October 29, 2021

Do Google Lighthouse Scores Affect SEO? via @sejournal, @MattGSouthern

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong.

The post Do Google Lighthouse Scores Affect SEO? appeared first on Search Engine Journal.



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Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

Please visit Search Engine Land for the full article.


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SEO Horror Stories That Will Scare The Hell Out Of You via @sejournal, @alextachalova

Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year's Halloween SEJ Special has it all.

The post SEO Horror Stories That Will Scare The Hell Out Of You appeared first on Search Engine Journal.



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Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Plus, the secret to managing people is less management and more peopling

Please visit Search Engine Land for the full article.


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Vulnerabilities Are Not an SEO Issue… Until You Get Hacked via @sejournal, @martinibuster

Vulnerabilities are technically not SEO problems until the site is hacked and then it's an SEO problem

The post Vulnerabilities Are Not an SEO Issue… Until You Get Hacked appeared first on Search Engine Journal.



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How to Spot SEO Myths: 26 Common SEO Myths, Debunked via @sejournal, @HelenPollitt1

There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here.

The post How to Spot SEO Myths: 26 Common SEO Myths, Debunked appeared first on Search Engine Journal.



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Google removes 12 structured data fields from the help documents

This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.

Please visit Search Engine Land for the full article.


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The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) via @sejournal, @amyppc

Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template.

The post The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) appeared first on Search Engine Journal.



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Google Changes More Structured Data Requirements via @sejournal, @martinibuster

Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler

The post Google Changes More Structured Data Requirements appeared first on Search Engine Journal.



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SEO and Temporarily Out-of-Stock Product Pages via @sejournal, @martinibuster

Google's John Mueller shared four tips for dealing with pages for products that are temporarily out of stock

The post SEO and Temporarily Out-of-Stock Product Pages appeared first on Search Engine Journal.



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Thursday, October 28, 2021

Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist] via @sejournal, @adexsaas

Don't let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand.

The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist] appeared first on Search Engine Journal.



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Does URL Length Affect SEO? via @sejournal, @MattGSouthern

Does Google prefer shorter URLs over longer URLs? That's an SEO myth that won't go away. Here's when URL length matters and when it doesn't.

The post Does URL Length Affect SEO? appeared first on Search Engine Journal.



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Did Facebook Change Its Name? Yes, It’s Now “Meta” via @sejournal, @MattGSouthern

What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.

The post Did Facebook Change Its Name? Yes, It’s Now “Meta” appeared first on Search Engine Journal.



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Facebook is now Meta: Tech giant announces rebrand

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

Please visit Search Engine Land for the full article.


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Whether Google manipulated AMP or not, it’s a great time to reassess using it

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

Please visit Search Engine Land for the full article.


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Instagram opens Stories link sticker to all users

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.

Please visit Search Engine Land for the full article.


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Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.

Please visit Search Engine Land for the full article.


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