Mother, your children are like birds, Their wings have fluttered into the distance. Mother, to the bright and native chamber, Soon we shall return once more.
The post Mother your children are like birds appeared first on Search Engine People.
We track thousands of keywords across mixed industries on a monthly basis. We’ve built a dashboard that monitors the performance of keywords that have remained on the first page of Google for the past 13 months. This gives us a consistent view of Google usage by analyzing impression trends. What we’re seeing is a [...]
The post Google Search Impressions Drop 12.3% YoY What’s Behind It? appeared first on Search Engine People.
Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you're running Google Ads, Meta campaigns, or LinkedIn promotions, aligning your CRM with your advertising strategy is essential for [...]
The post How to Prepare Your CRM for Maximum Digital Advertising ROI appeared first on Search Engine People.
Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing tool; it’s your direct line to your audience, delivered straight to their inbox. [...]
The post Why Every Business Needs a Newsletter appeared first on Search Engine People.
Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the industry, I can confidently say that Google doesn't add anything to that page unless it has a meaningful impact on rankings. Take March [...]
The post What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones appeared first on Search Engine People.
Don't let valuable content sit idle - reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts can boost your traffic, improve search rankings, and save you time. Understanding the Importance of Refreshed Content and Why it Matters Search engines favour [...]
The post How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content appeared first on Search Engine People.
The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, many digital tasks have still required a fair amount of skill. Take Excel, for example, unlocking its full potential typically [...]
The post How AI Is Changing the Way We Get Things Done appeared first on Search Engine People.
Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As a result, campaign managers must make two key adjustments: Spend less time making manual tweaks within [...]
The post Winning with Google Ads in an AI-Driven World appeared first on Search Engine People.
A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A CRM will map each stage of the customer journey – from first point of contact through qualification and negotiation [...]
The post Improve your marketing campaign(s) ROI and Lead Quality using a CRM appeared first on Search Engine People.
