Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google announced a number of local ad features at its annual Google Marketing Livestream event.

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Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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Key Takeways From the Google Marketing Livestream via @sejournal, @hoffman8

At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers.  Here are the key takeaways!

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9 Emotional Hooks That Will Make Your Content 10x Better via @sejournal, @AdamHeitzman

What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.

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Why less is more when presenting and showcasing your expertise; Thursday’s daily brief

Plus, Facebook and Instagram are rolling out the ability to hide likes.

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Track Your Way to Success With 11 Top Ecommerce SEO KPIs via @sejournal, @brie_e_anderson

There are many indicators that you're on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.

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