Why Do Small Businesses Fail to Convert as Many Customers as Big Brands?

In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There is also no shortage of business ideas, which has fueled entrepreneurship across every industry. Many founders make their first sales through [...]

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🚨 Why ChatGPT is Losing the AI War to Google Gemini 3 Pro, and How That Will Change Your Marketing Strategy

The tech world is experiencing a powerful moment of reckoning. For nearly three years, OpenAI's ChatGPT dominated the conversation, driving a narrative of a lean, innovative startup disrupting the established giants. But the recent, decisive launch of Google Gemini 3 Pro has not just shifted the goalposts, it has, according to reports, prompted OpenAI [...]

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From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step

Learn how to optimize your landing pages for higher PPC conversions with a clear, step-by-step framework. Discover practical tips for design, messaging, forms, and user experience to turn more clicks into quality leads.

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Preventing Waste: How to Get the Most Out of Your Google Ads Spend

Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and forget it” is real. But if you want to stretch every dollar, automation needs a thoughtful human touch. Here’s how [...]

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How To Get Your Business on Google and Start Ranking

If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the good news is that the process is not as complicated as most people think. You do not need advanced SEO knowledge. This guide covers [...]

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How Much Does SEO Cost? Your Ultimate Guide in 2025

If you have ever asked things like: “How much does SEO cost?” “How much should I pay for SEO services?” “How much do SEO freelancers, agencies, or consultants charge?” you are in the right place. In this post I will walk you through: ✅ What real world SEO costs look like ✅ What drives [...]

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🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)

Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly. At Search Engine People, we audit hundreds of paid search accounts every year to uncover what’s working and what’s wasting budget. Here’s a practical framework you can use to audit your own Google [...]

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Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads

When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not exactly. Clicks are only part of the story. They measure activity, not results. A thousand clicks from [...]

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How to Adjust Your Existing SEO Strategy to Work with AI Search Engines

Introduction AI search engines like Google’s AI Mode (Powered by Gemini), ChatGPT, and Perplexity are transforming how people discover information. They blend traditional search results with AI-generated summaries, citations, and contextual answers, meaning that what used to be an SEO strategy for “10 blue links” now needs to perform in two layers of visibility: [...]

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Timeless Marketing in an AI-Driven World

AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered across Google, social platforms, ads, and AI tools, making the customer [...]

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Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World

In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming a global hot topic, and with regulations (such as those across the EU) requiring websites to [...]

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Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook

TL;DR SEO isn’t dead it is expanding. Google holds 86% U.S. share. AI Overviews/AI Mode shift attention from links to answers. Clicks fall with AI summaries to 8% vs 15% for those without. Win by being cited inside summaries, not just ranking. Zero click is up while classic organic is down 15–25%. Optimize for [...]

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The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins

Visit any blog or scroll through LinkedIn, and you can spot it. The tone is smooth. The grammar is perfect. The structure is solid. But after a few paragraphs, you realize something is missing. It all sounds right, but says nothing. This is what happens when machines write everything. And it is everywhere. Large [...]

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From 10 to 7 Blue Links: The New Way of Tracking Rankings

Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In this blog, we’ll walk through the evolution of SERPs, especially in the AI era, and share strategies [...]

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Why You Should A/B Test Landing Pages When Running Digital Ads

Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you're investing in Google Ads, Meta Ads, Microsoft Ads, or building your visibility through SEO, where users land after they click matters – a lot. A high-performing [...]

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Why I Still Do SEO After 20 Years — And Why You Might, Too

20 years in SEO taught me one thing: Most people quit too soon. Here’s why the long game always wins (and how to play it).My relationship with SEO started with curiosity, a desire to understand how people search, how search engines crawled and indexed websites, and how businesses get found. Twenty years later, I’m still here.Because [...]

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GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three

The SEO industry is facing new challenges (story of my life). One of them is an old issue: Google continues to push organic results further down the page by adding more SERP features that compete with the traditional 10 blue links. It started with ads, then “People Also Ask” and instant answers, now it's AI [...]

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Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website for leads. Our business is all relationship-based. The site is just there so people know we’re real.” At first, I [...]

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Cold Calling in the Age of AI: Does It Still Work?

Let’s be honest—when was the last time you picked up a call from an unknown number? Chances are, you sent it straight to voicemail (if you even have that set up). In the era of chatbots, and automated email sequences, cold calling can feel like a relic from the past. But here’s the twist: it’s [...]

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B2b Sales Process Optimization For the Best Possible Closing Rate

In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling content to targeted advertising, your online efforts are likely generating valuable prospects. But are you [...]

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AI Slop and the Rise of Slop Culture

In the era of mass automation and algorithmic creativity, a new digital phenomenon is emerging—and it’s not exactly flattering. It’s called AI slop, and it’s feeding into a broader movement often referred to as slop culture. But what does that mean, and why should we care? What is AI Slop? “AI slop” is a [...]

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Mother your children are like birds

Mother, your children are like birds, Their wings have fluttered into the distance. Mother, to the bright and native chamber, Soon we shall return once more.

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Google Search Impressions Drop 12.3% YoY What’s Behind It?

We track thousands of keywords across mixed industries on a monthly basis. We’ve built a dashboard that monitors the performance of keywords that have remained on the first page of Google for the past 13 months. This gives us a consistent view of Google usage by analyzing impression trends. What we’re seeing is a [...]

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How to Prepare Your CRM for Maximum Digital Advertising ROI

Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you're running Google Ads, Meta campaigns, or LinkedIn promotions, aligning your CRM with your advertising strategy is essential for [...]

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Why Every Business Needs a Newsletter

Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing tool; it’s your direct line to your audience, delivered straight to their inbox. [...]

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What Google’s Spam Playbook Teaches Us About Ranking on Any Search Engine Including AI-Driven Ones

Google maintains a Spam Policies page that it regularly updates. While it’s strongly recommended that all webmasters follow these guidelines, there’s more to it than just compliance. After 22 years in the industry, I can confidently say that Google doesn't add anything to that page unless it has a meaningful impact on rankings. Take March [...]

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How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content

Don't let valuable content sit idle - reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts can boost your traffic, improve search rankings, and save you time. Understanding the Importance of Refreshed Content and Why it Matters Search engines favour [...]

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How AI Is Changing the Way We Get Things Done

The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, many digital tasks have still required a fair amount of skill. Take Excel, for example, unlocking its full potential typically [...]

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Winning with Google Ads in an AI-Driven World

Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly automated and AI-driven, especially in bidding and targeting. As a result, campaign managers must make two key adjustments: Spend less time making manual tweaks within [...]

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Improve your marketing campaign(s) ROI and Lead Quality using a CRM

A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract.   A CRM will map each stage of the customer journey – from first point of contact through qualification and negotiation [...]

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Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience

Reliable. Scalable. Trusted. The Proven Leader in Website Platforms. There’s no shortage of content management systems vying for your attention, but when it comes to search performance, speed, and flexibility, nothing rivals the self-hosted version of WordPress. It’s open-source, endlessly customizable, and completely in your control—run on your own hosting, your domain, and your [...]

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Two Decades of Google Ads: How the Platform Has Evolved Since 2003

When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just 350 advertisers. Fast forward to today, Google Ads is a cornerstone of digital marketing, used by millions of businesses [...]

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8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget

In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets.  The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital marketing strategy and optimize the resources you already have to maximize your return on investment (ROI). At Search [...]

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Made in Canada and Trade Wars in the Eyes of Search Engines

“Made in Canada” has become one of the most searched terms in the past two months. Some economic environments significantly impact customer behaviour, and we are seeing that on display now. People want to be able to show support for their neighbours and local companies and this trend is expected to continue into the [...]

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How To Optimize Google Ads For High-intent Search Queries

Optimizing Google ads for high-intent search queries in this ever evolving digital landscape has become crucial to generate better quality traffic & improve conversion rates at a macro level. The high-intent search queries enable a user to take specific action, whether a product purchase, signing up as a lead, or requesting information. By strategically optimizing [...]

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Tariffs, Economic Uncertainty, and How Businesses Can Adapt

The global economy is experiencing significant challenges and uncertainties. Many countries are implementing tariffs and other trade measures in an effort to support domestic industries. However, the economic implications of these policies are complex. Understanding Tariffs and Their Impact 1) Who Pays for Tariffs? Tariffs are taxes imposed on imported goods—but they are ultimately paid [...]

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Choosing the Best SEO Agency: 7 Essential Steps for Your Business

Businesses depend on search engine optimization (SEO) to improve online visibility and growth. However, selecting the right SEO agency can be challenging. According to a study by Backlinko, 75% of users never scroll past the first page of search results, making SEO a key factor in business success. Without proper optimization, businesses risk losing potential [...]

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22 Simple AI Prompts for Search Engine Optimization (SEO)

The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get the best results from any AI tool and help organize your AI and SEO efforts in 2025 and [...]

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How to Drive More High-Quality Leads with Google Ads: A Full Guide

Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the key to success isn’t just getting more clicks, it’s all about attracting high-quality leads that are more likely to convert [...]

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The Future of Google Ads Match Types: Making Broad Match Work for You

Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play important roles, Google’s broader interpretation of "close variants" means these match types don’t work exactly as they once did. Knowing how each [...]

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Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide

In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), and Social Media Ads. At Search Engine People, we've honed our strategies to turn potential leads into loyal clients. Here's an [...]

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What is the role of SEO in Digital Marketing?

In today's digital world, businesses constantly seek effective ways to expand their online presence and connect with their target audience. Search Engine Optimization (SEO) has emerged as a cornerstone of successful digital marketing. But what is SEO, and why is it so vital? Understanding SEO SEO is the practice of optimizing a website to [...]

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What exactly IS Digital Marketing?

How many times have you scrolled through your phone and an ad pops up for something that you were JUST talking about? Or maybe you were thinking about what to make for dinner and BAM! A delicious-looking recipe for fettuccini alfredo pops up in your Facebook feed. That, my friends, is the wonderful world [...]

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Why Many Experts Hate Google Tag Manager (But Should They?)

Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? We'll explore the reasons behind this frustration, break down the common pain points, and discuss whether GTM [...]

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10 Game-Changing Digital Marketing Trends for 2025: The Ultimate Guide to Futureproof Your Ads and SEO

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Why Outbound Marketing Still Matters in an Inbound-Dominated Era

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SEO Support: Agency, In-House, or Freelance?

When it comes to optimizing your website for search engines, choosing the right SEO support resource is crucial. Each option...

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The Advantages & Benefits of Using Google Ads Editor

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Maximizing Google Ranking Factors for Local Businesses

Google’s algorithm for local search rankings revolves around three essential elements: relevance, distance, and prominence. Understanding these factors is crucial...

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Technical SEO for Beginners: A Step-by-Step Guide

Technical SEO involves optimizing your website's technical aspects to help search engines crawl, index, and rank your site more effectively....

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How to fix LCP with one line of code (in most cases)

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